Best Crumbl Memes To Come From Penn State Pursuing Kalani Sitake
Penn State went after BYU’s coach. Crumbl’s CEO tweeted about it. The memes followed
Penn State reportedly targeted BYU’s head coach, Kalani Sitake, to lead their football program. That’s when Jason McGowan, CEO of Crumbl Cookies and a devoted BYU supporter, jumped in on social media, urging fans to show why Sitake should stay and even offering perks like prime game seats.
Sitake ultimately decided to stay at BYU, signing a long-term extension. The unusual mix of college football drama and cookie-company theatrics quickly went viral, sparking memes joking that Penn State had been “out-baked” rather than out-bid. Social media users had a field day, turning the saga into a mix of sports drama and comedy gold.







